I explain data, simplify complexity, and build workflows that make work clearer.
For business owners and digital teams who want to work with more structure and less noise.
Why work with me
I bring strategy into the chaos — combining hands-on experience, data clarity, and a focus on results that matter.
How I can help
You want clarity, not complexity. I help teams cut through noise, trust their data, and focus on what really drives performance.
CRO strategy
Using a proven system of opportunity mapping, prioritization, and continuous testing, I’ll help you build a CRO strategy that’s clear, structured, and aligned with measurable business outcomes.
A/B test audit
Ensure every A/B test delivers meaningful results — I review your pre-launch setup to confirm targeting, sample size, and that the primary metric is set up correctly.
Google Analytics & Tagging consulting
Get the clarity and confidence to act on your data. I ensure your GA4 and GTM implementation is reliable — so every decision is based on accurate, trustworthy data.
CRO training for teams
Help your team run better experiments and make smarter decisions. I deliver hands-on training in CRO methodology and testing strategy — focused on skills that directly improve conversion rates.
Tools & resources
I bring strategy into the chaos — combining hands-on experience, data clarity, and a focus on results that matter.
A/B test idea generator
Struggling with what to test? Use this tool to get A/B test ideas based on where your users are in the funnel.
Try the Idea Generator →Sample size calculator (coming soon)
Know how many users you need before running your next test.
Launching soon — stay tuned!
Launching soon — stay tuned!
Bayesian A/B testing calculator (coming soon)
Know how many users you need before running your next test.
Launching soon — stay tuned!
Launching soon — stay tuned!
Insights
Get better results from your experimentation. These latest articles from my LinkedIn newsletter, CRO Pulse, show how to test smarter.
Like this content? Join 160+ readers of my CRO Pulse newsletter for monthly testing insights on LinkedIn.
Let's talk optimization
Whether you’re scaling a team or stuck on what to test next, let’s talk.
I take a limited number of consulting clients each quarter.
I take a limited number of consulting clients each quarter.
Or drop me a message using the form on the contact page here.