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Hello, I’m

Ivan and I do e-commerce CRO and data analysis.

As a CRO specialist, I help e-commerce businesses worldwide understand their websites and identify opportunities for growth.

3 reasons why you can trust me to enhance your digital growth

  • 10+ years of hands-on experience in digital marketing.Google-certified professional, ensuring recognized proficiency in the field.
  • 2+ of experience optimizing funnels for a multi-market fashion e-commerce brand.
  • Google-certified expertise, ensuring recognized proficiency in the field.

Let’s schedule a meeting to talk about your department’s challenges and goals!

What is my work all about?

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Digital analytics

By analyzing user journeys and traffic sources, we can identify opportunities to increase your website and mobile app goals.
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Conversion rate optimization

Through the development of a CRO strategy and conducting A/B tests, we can leverage the conversion rate, from online visits to purchases.
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User journey personalization

Maximize upsell and cross-sell opportunities by identifying profitable user paths and tailoring content to high-yield audiences.
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Google Analytics 4 setup

Transforming your company’s primary metrics (KPIs) into digital objectives easily tracked within Google Analytics 4, we guarantee comprehensive data for effective performance monitoring and optimization.
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Data visualization

Using any data source, such as BigQuery, we can create a personalized and automated report in Google Looker Studio, PowerBI, or SAP Analytics Cloud to share crucial KPIs with all stakeholders in real time, allowing for faster opportunity identification.
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Training & Sharing sessions

One-on-one or group training sessions in Google Analytics 4 and E-commerce topics at a time that suits your schedule.