E-commerce CRO & Analytics that drive revenue — not just reports
I help digital teams run smarter experiments, trust their data, and uncover growth opportunities across the customer journey.
Why work with me
I bring strategy into the chaos — combining hands-on experience, data clarity, and a focus on results that matter.
How I can help
You want clarity, not complexity. I help teams cut through noise, trust their data, and focus on what really drives performance.
CRO strategy
Using a proven system of opportunity mapping, prioritization, and continuous testing, I’ll help you build a CRO strategy that’s clear, structured, and aligned with measurable business outcomes.
A/B test audit
Ensure every A/B test delivers meaningful results — I review your pre-launch setup to confirm targeting, sample size, and that the primary metric is set up correctly.
Google Analytics & Tagging consulting
Get the clarity and confidence to act on your data. I ensure your GA4 and GTM implementation is reliable — so every decision is based on accurate, trustworthy data.
CRO training for teams
Help your team run better experiments and make smarter decisions. I deliver hands-on training in CRO methodology and testing strategy — focused on skills that directly improve conversion rates.
Tools & resources
I bring strategy into the chaos — combining hands-on experience, data clarity, and a focus on results that matter.
A/B test idea generator
Struggling with what to test? Use this tool to get A/B test ideas based on where your users are in the funnel.
Try the Idea Generator →Sample size calculator (coming soon)
Know how many users you need before running your next test.
Launching soon — stay tuned!
Launching soon — stay tuned!
Bayesian A/B testing calculator (coming soon)
Know how many users you need before running your next test.
Launching soon — stay tuned!
Launching soon — stay tuned!
Insights
Get better results from your experimentation. These latest articles from my LinkedIn newsletter, CRO Pulse, show how to test smarter.
Like this content? Join 160+ readers of my CRO Pulse newsletter for monthly testing insights on LinkedIn.
Let's talk optimization
Whether you’re scaling a team or stuck on what to test next, let’s talk.
I take a limited number of consulting clients each quarter.
I take a limited number of consulting clients each quarter.
Or drop me a note using the form on the contact page here