What exactly is Google Analytics?

Google Analytics is the world’s most popular online analytics tool. It helps you efficiently analyze the return on your advertising budget and measure crucial performance metrics for your website or eCommerce store. Google Analytics 4 is the most recent version of Analytics that is based on evens and can combine data from Desktop and Mobile under the same property.

With its assistance, you may analyze visitors’ behavior for free without the use of third-party services and back the decisions with data. It is suitable for any type of project, easy to use, and has connectors with a variety of data visualization tools like PowerBI and Tableau.

 

What steps go into the setup?

The process for setting up Google Analytics 4 varies based on the structure of your website, the kinds of metrics you need to monitor, and the level of data granularity you need. As a result, estimating the steps, implementation time, and cost of integrating Google Analytics 4 without a prior evaluation is practically impossible (even an approximate one).

What I can share are the most typical Google Analytics 4 questions that customers ask when they need configuration for their sites.

  • Creating a Google Analytics 4 account and implementing it on a new website
  • Migrating from Google Analytics Universal to Google Analytics 4 (new)
  • Conversion tracking
  • eCommerce tracking (including enhanced eCommerce)
  • Popups and Ajax elements tracking
  • Cross-domain tracking
  • Event tracking on buttons and website’s elements
  • Inbound phone calls tracking
  • Track scrolling depth
  • Unique user IDs (Client ID and User ID)
  • Email newsletters tracking and UTM tags
  • Creating custom reports for a sales team
  • Custom dimensions and custom metrics
  • Advanced segmentation
  • Remarketing Lists
  • Content Groups
  • Channel Groups
  • Traffic filtering
  • Creating multiple views and access levels for different users
  • Integration of Google Ads with Google Analytics 4
  • Integration of Search Console with Google Analytics 4
  • Debugging and troubleshooting
  • Identification of 404 errors on the site
  • Setting up Dynamic Remarketing
  • Data visualization (Google Analytics 4 data to Google Looker Studio dashboard)
  • Uploading data from Google Analytics to Microsoft Excel and Google Spreadsheets

What is Google Tag Manager?

Google Tag Manager is a free tool that allows you to easily manage marketing tags (like button measurement events for Google Analytics or Facebook pixels) that are placed on a website or in a mobile app.
We can use it to save time when deploying new tags on a website, reduce the dependency on developers, and make the changes after much faster.

  • Creating a new Tag Manager container and installing it on the website
  • Creating server-side measurement
  • Creating custom marketing templates
  • Adding Facebook and TikTok pixels (including advanced setup)
  • Setting up Consent Mode for tags
  • Debugging and troubleshooting of existing Google Tag Manager tags


You may schedule a 15-minute call with me or drop a message using the contact form if you have any questions regarding Google Analytics or Google Tag Manager topics.
I am open to new and exciting challenges.