About me

– Digital media campaign coordination (awareness and performance).
– Landing page structure development and optimization using A/B tests.
– Web analytics development and implementation using native and custom web tags.
– Funnel conversion rate optimization based on A/B testing findings.
– Development of the flow for conversion funnel and post-launch optimization.
– Digital channels ROI monitoring.
– Product receptivity analysis based on customer engagement.
– Traffic acquisition strategies.
– SEO monitoring and optimization (research and strategy development) using SEMRush and Google Search Console tools essentially.
– Brand web presence monitoring.
– Competitors’ strategies tracking and analysis.
– Google Analytics GA UA / GA4 and Google Tag Manager tags maintenance.

– Media planning for performance-based digital marketing campaigns (PPC and Paid Social).
– Conversion rate optimization through A/B testing of funnel journeys.
– Post-click analysis and ROI improvement.
– From the bottom up, web analytics implementation using Google Tag Manager and Google Analytics.
– Management of client’s websites marketing tags (through vanilla DOM events, data layers, and custom JavaScript implementations).
– Data visualization using Microsoft PowerBI dashboards.
– Workshops and training sessions for the internal team and the clients.

– Development of multichannel marketing campaign strategies.
– Analysis and improvement of PPC and social campaign ROI.
– Analysis and enhancement of eCommerce funnels using A/B testing.
– Creation and improvement of a CRM logic trees for email marketing communications.

– Team management (task prioritization and control of deliverables);
– Creation of the online communication plan for the agency’s clients.
– Creation of dashboards with aggregated KPIs.
– Development of email marketing growth and retention strategies.
– Analysis of the overall efficacy of an agency’s clients’ online ads.
– Development and presentation of the agency pitch to clients.
– Relationships management with agency clients and publications.
– Training for both the internal team and the clients.

– Creation of a media plan based on the client’s brief and campaign goals;
– Forecasting of ad campaign budgets (mainly paid search and paid social);
– Budget negotiations with publishers.
– Development and management of online campaigns.
– Efficiency analysis and reporting of the campaign results to the clients.